The Hashtag Flood of 2015 (or what happens when a programmer thinks the end user is going to ‘get it’)

We all know hashtags. Unfortunately, even if we’d like to stay ignorant, their recent trickle into Facebook has made them unavoidable.

What we don’t all know is what hashtags are for. Originally used on Twitter, hashtags, that are a form of metadata tags, are a way for social media to analyze the data in their databases and come up with ‘trending’ subjects or make it easier for users to follow certain subjects or themes.

Because of their intended use, one message per user should contain…get ready for this…one (yeah, that’s right, one, a single, just one, uno, una, ein) hashtag. That way, when someone clicks on the hashtag #worldcup2016, they will be sent to all the messages, pictures, tweets, etc related to that subject.

Hashtags won’t help you get more likes, they won’t make you get more retweets or double taps, they should just mean that you have something to say on a topic or other. It’s one thing to appeal to a broader audience and a completely different thing to appeal to the broadest audience. If you’d like to get more social media recognition, focus on making one subject trending as opposed to trying with a multitude of subjects, hoping you’ll stumble upon one that will get recognized.

#and #please #stop #writing #posts #like #this.

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